Operational DashboardThese figures are an operating view, not your books. Sales are counted on the day the order was placed and costs are what you've told us they are. Nothing here posts to your books or appears on a financial statement. The Accounting Dashboard answers the other question, on settlement dates, and the two will not agree.

Pulled 4 hours ago · through 2026-09-26

Lists · Operational Dashboard

Spend categoriesThis list groups money on the Operational Dashboard. It is not part of your chart of accounts and nothing here posts to the books — the Feeds into column picks which dashboard column each one lands in. 14
Name Feeds into Used by
Advertising
—
Contractors
—
Equipment
—
Insurance
—
Merchant & processing fees
—
Other
—
Packaging
—
Payroll
—
Professional fees
—
Rent
—
Shipping & postage
—
Software & subscriptions
—
Travel
—
Utilities
—
Earnings categoriesThis list groups money on the Operational Dashboard. It is not part of your chart of accounts and nothing here posts to the books — the Feeds into column picks which dashboard column each one lands in. 10
Name Feeds into Used by
Commission
—
Consulting
—
Grants
—
Interest
—
Licensing & royalties
—
Other
—
Rebates & credits
—
Retainer
—
Services
—
Wholesale
—
Period
Today Last 7 days Last 30 days Last 90 days This month Last month Last 12 months All time
Total earningsOrders from Shopify, Amazon and Etsy, each counted on the day it was placed, plus any earnings you enter below. Refunds are listed per day in Day by day. Read from the stores, not from your books. $19,296.63 $17,456.63 sold · $1,840.00 entered
160 orders · $109.10 average
+2.1% vs the 31 days before
Product costWhat the products sold on these days cost you. Shopify uses each product's Cost per item. Amazon and Etsy keep no cost, so the product with the same SKU in Products & Services is used, and Shopify falls back to it too. A sale with no cost found counts as unknown, never free, and the margin is worked out only on sales whose cost is known. $5,305.00 67.5% gross margin
Ad spend $5,435.66 what you spent to bring it in
Ad ROAS 355% 3.55× · $19,296.63 in on $5,435.66 of ads
ads are 28.2% of money in
Contribution $4,076.11 after product cost, ads and your costs
+40.7% vs the 31 days before
Where the money went $19,296.63 in → $4,076.11 left
Sales → Product cost — $5,305.00 Sales → Google ads — $1,411.95 Sales → Meta ads — $4,023.71 Sales → Studio rent — $2,242.23 Sales → Packaging and mailers — $1,085.00 Sales → Contribution — $3,388.74 Earnings → Contribution — $1,840.00 Sales — $17,456.63 Sales $17K Earnings — $1,840.00 Earnings $1.8K Product cost — $5,305.00 Product cost $5.3K Google ads — $1,411.95 Google ads $1.4K Meta ads — $4,023.71 Meta ads $4.0K Studio rent — $2,242.23 Studio rent $2.2K Packaging and mailers — $1,085.00 Packaging and mailers $1.1K Contribution — $5,228.74 Contribution $5.2K
By day
    Day by day
    DayOrders Sales Product cost Shipping Tax Refunds Ads Other costs Earnings Contribution
    2026-09-27 $0.00 $0.00 $0.00 $0.00 $0.00 $107.33 -$107.33
    2026-09-26 3 $232.14 $60.50 $6.95 $15.19 $172.07 $107.33 -$129.90
    2026-09-25 4 $262.07 $93.50 $13.90 $9.17 $155.94 $107.33 -$117.77
    2026-09-24 4 $377.33 $112.00 $13.90 $10.43 $244.14 $107.33 -$110.47
    2026-09-23 6 $823.16 $257.00 $13.90 $34.26 $149.56 $107.33 $261.11
    2026-09-22 5 $839.68 $257.00 $6.95 $49.73 $210.75 $107.33 $207.92
    2026-09-21 3 $252.37 $75.00 $6.95 $16.42 $179.57 $107.33 -$132.90
    2026-09-20 6 $885.09 $262.00 $6.95 $36.14 $190.43 $107.33 $282.24
    2026-09-19 10 $1,112.03 $357.00 $41.70 $30.33 $175.68 $107.33 $399.99
    2026-09-18 4 $363.85 $107.50 $20.85 $0.00 $206.20 $107.33 $1,840.00 $1,761.97
    2026-09-17 6 $350.79 $92.00 $27.80 $10.99 $111.02 $107.33 $1.65
    2026-09-16 3 $284.70 $74.00 $13.90 $14.80 $195.33 $107.33 -$120.66
    2026-09-15 5 $510.38 $144.00 $20.85 $24.53 $184.32 $107.33 $29.35
    2026-09-14 6 $523.87 $164.00 $13.90 $11.97 $159.95 $107.33 $66.72
    2026-09-13 4 $494.39 $144.00 $13.90 $7.49 $194.77 $107.33 $26.90
    2026-09-12 5 $837.35 $257.50 $20.85 $23.50 $207.15 $107.33 $221.02
    2026-09-11 6 $771.78 $238.00 $13.90 $50.88 $227.82 $107.33 $133.85
    2026-09-10 4 $338.27 $97.50 $13.90 $13.37 $187.61 $107.33 -$81.44
    2026-09-09 4 $189.01 $64.50 $13.90 $5.11 $223.05 $107.33 -$224.88
    2026-09-08 4 $401.76 $121.00 $13.90 $6.86 $165.96 $107.33 -$13.29
    2026-09-07 6 $455.92 $171.50 $20.85 $21.07 $150.32 $107.33 -$15.15
    2026-09-06 10 $1,559.45 $481.50 $13.90 $70.55 $194.14 $107.33 $692.03
    2026-09-05 8 $793.52 $222.00 $20.85 $35.67 $158.43 $107.33 $249.24
    2026-09-04 4 $422.47 $121.00 $20.85 $20.62 $184.41 $107.33 -$31.74
    2026-09-03 6 $857.88 $253.50 $34.75 $46.13 $162.13 $107.33 $254.04
    2026-09-02 6 $748.80 $247.50 $6.95 $3.85 $169.57 $107.33 $213.60
    2026-09-01 5 $694.94 $205.00 $20.85 $13.09 $181.52 $107.33 $167.15
    2026-08-31 5 $340.83 $88.00 $20.85 $7.98 $174.56 $107.33 -$57.89
    2026-08-30 4 $560.80 $197.00 $13.90 $11.90 $151.75 $107.33 $78.92
    2026-08-29 7 $768.78 $229.00 $20.85 $13.93 $213.26 $107.33 $184.41
    What soldEvery product sold on these days, across Shopify, Amazon and Etsy. Cost shows unknown when neither the store nor Products & Services has a cost for that SKU. Add one in Products & Services and new sales pick it up.
    ProductUnitsSales CostProfitMargin
    PRT-1218 142 $6,816.00 $1,988.00 $4,828.00 70.8%
    FRM-1620 47 $6,815.00 $2,444.00 $4,371.00 64.1%
    PC-SET10 92 $1,656.00 $414.00 $1,242.00 75.0%
    CAL-2027 51 $1,428.00 $459.00 $969.00 67.9%
    Your costs
    WhatCategoryAmountPer Per dayFromUntil
    Packaging and mailers Uncategorised → Other costs $35.00 day $35.00 2026-03-31 —
    Studio rent Uncategorised → Other costs $2,200.00 month $72.33 2026-03-31 —
    Your earnings
    WhatCategoryAmountPer Per dayFromUntil
    Wholesale order, Alder & Finch Co. Uncategorised → Earnings $1,840.00 One-off — 2026-09-18 —

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